Someone who works at Prada is a genius. There is no other explanation. I don’t know how many people are going to actually see the Wes Anderson / Roman Coppola three part film advertisement for Prada’s Candy L’eau…but lemme say this. Oh my lord does it work. Just watch all three parts and try not to love it. My favorite is the second.
When he yells “Surprise!”?? Amazing.
How do I know this works? Because if it weren’t for my mother, I probably wouldn’t even be wearing the stuff. No joke. She bought me a bottle of Versace’s Bright Crystal, and it’s the only perfume I’ve worn in the last three years. It smells good, so I just keep buying more of it. Simple as that.
But I’ve been seduced by the power of good marketing so I’m curious – especially because Prada’s Candy Parfum smells, not like L’eau, but like Merde. Sorry, but it does. In any case, it was made available at Selfridges yesterday….I’ll wait the eight to ten months it’ll take for it to arrive in Thessaloniki. Or I’ll smell it when I’m in NY in a few months. Whatevs.
This isn’t the first time Prada’s used film to promote. Ben Kingsley and Helena Bonham Carter were featured in another spot last year. This time, Lea Sedoux is the star, or muse. Yeah…she’s made it to muse status for sure. Here’s what she looks like when she’s doing photo shoots for big time magazine spreads:
And here’s some street style…aka “pretending to try not to look glamorous”…and some red carpet looks to boot.
They say Lea Sedoux was chosen because she is “playful,” because she has a certain, “joie de vivre.” Candy lives in the moment – takes things as they come. She’s all “id”…and that’s what makes her so endearing to the boys. J’adore the fact that she eats a banana split at the café, shovels popcorn in her mouth at the movie theatre, and scoops handfuls of birthday cake in her mouth as if there’s no tomorrow. It’s gluttonous, daring, and completely unpretentious. In other words, it makes you forget you’re watching an ad for Prada. Which is good. At least I think so.