Get Thee to the Mall: H&M’s Conscious Exclusive Collection

I have a confession to make.  I’m not a huge fan of H & M.  I know this statement is basically the equivalent of committing blasphemy in the fashion blogosphere, but it’s just the way I feel.  The fact is that I think H & M uses too much polyester and that their clothes are often ill fitting and poorly tailored.  Mostly, I just go there for basics like tanks and tees.  They do, however, occasionally create a line that I can get behind.  The current Conscious Exclusive Collection, which became available on April 4, is one of these lines.

H & M has really outdone itself this time, combining beautiful design with sustainability.  The pieces in this partywear collection are made from organic cotton and silk, and recycled polyester and polyamide, proving that fashion can be eco-friendly without sacrificing aesthetics.

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Whatever you think about H & M’s products, they should be commended for actively trying to make their company sustainable.  H & M is the number one user of organic cotton worldwide, they’ve started a program to educate Bangladeshi workers on their rights, and are making a sincere effort to reduce their water consumption.  You can read more about their efforts here.

I suppose even I can make space in my heart for a little bit of recycled polyester in the name of sustainable fashion.

Until soon,

E

 

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About wanderingmuses31

We are both from the USA, and now we live in Thessaloniki, Greece. We are friends with similar interests and hobbies - namely photography and all things aesthetically pleasing and lots of laughter. We don't claim to know about a lot of things, but hope that you find inspiration in some of the things that inspire us. Thanks.
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4 Responses to Get Thee to the Mall: H&M’s Conscious Exclusive Collection

  1. cocoxrae says:

    Loving this collection! I’ll be the first to admit that I’m not really a fan of H&M either, their stores are usually a disaster!

  2. Michi says:

    This collection looks wonderful! I wish I could purchase it from the PH. I love that they are putting out better and more sustainable apparel.

    XO, Michi
    http://www.hautemenot.com

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